Kesh king ropes in tapsee pannu of ‘pink’fame for shampoo & conditioner
INVC NEWS Chandigarh, Kesh King, the No.1 ayurvedic hair care solution range of India, has roped in the young and fresh acting talent Tapsee Pannu for its shampoo and conditioner. Tapsee joins the big league of Kesh King Brand ambassadors comprising of stars like Juhi Chawla, Sania Mirza, Huma Qureshi and Shruti Haasan. Commenting on the association, Ms. Priti A. Sureka, Director, Emami Limited, said, “Kesh King has a rich legacy of ayurvedic heritage of a trusted natural haircare solution. Tapsee Pannu, one of the most promising fresh faces in Bollywood has the right fitment with the brand’s ethos of trusted naturalness, especially after the kind of character strength that she portrayed on- screen in her recent critically acclaimed filmPink. We are confident that our target consumers will endorse this association.” “We, as film actors, lead a very hectic lifestyle and often need to work under harsh conditions of strong studio lights, hair dryers, styling products andeven polluted environs of outdoors. This takes a toll on our hair resulting in hair fall and other hair problems. This can be taken care of only through natural and ayurvedic products like Kesh King Shampoo. I am happy to be associated with Emami and its brand Kesh King which have a rich legacy of consumer trust,” said Tapsee Pannu, film actor and brand endorser of Kesh King Shampoo & Conditioner. Recommended by international hair experts, Kesh King Ayurvedic shampoo with 21 Ayurvedic herbs gives guaranteed relief from scalp and hair problems like hairfall, dandruff and dry scalp. Kesh King Ayurvedic Anti – Hairfall shampoo has recently extended into the Anti-Dandruff category by launching Kesh King Anti-Dandruff + Anti-Hairfall shampoo which is for dandruff prone hair suffering from hair fall. Kesh King Conditioner offers the benefits of Apple and Aloevera. The Kesh King brand portfolio includes ayurvedic medicinal oil, shampoo, conditioner and ayurvedic capsules.