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Friday, January 22nd, 2021

It’s a clean sweep for ALTBalaji at Inkspell’s - The Decade Awards as Mentalhood, Apharan, and Home, scoop major accolades!


Mumbai ,  

In addition to the abundance of rain these days, it’s raining awards for ALTBalaji as the Indian homegrown OTT platform can’t seem to stop winning big. With recent wins at the Talent Track awards and E4M Play awards, yet another feather has been added to their cap by taking home a host of awards at the recently announced The Decade Awards 2020, organized by Inkspell Media.

Continuing to win plaudits aplenty amongst viewers and critics alike, ALTBalaji saw its shows Mentalhood, Apharan, Home, Ragini MMS Returns Season 2, Booo Sabki Phategi, The Verdict – The State vs. Nanavati along with its CSR initiative Breast Buffer campaign claim awards in different categories.

ALTBalaji’s #BreastBuffer Campaign, which created awareness amongst viewers, for the early detection of Breast Cancer, by uniquely redesigning their buffer symbol won the Best Ad Campaign - Cause/CSR/NGO/NPO. The awards just kept on coming as one of the platform’s most well-acclaimed shows, Apharan added accolade by claiming the PR Campaign of the Decade Award. Having struck the right chord amongst viewers for his realistic take on motherhood, Mentalhood went on to bag the Entertaining Content of the Decade Award. The Verdict – The State vs. Nanavati bagged the Drama Content of the Decade Award, while other popular shows like Home, Ragini MMS Returns 2, and Booo Sabki Phategi won awards in the Motivational Content, Horror Content, and Humorous Content of The Decade categories, respectively.

ALTBalaji has the largest Hindi originals library of 60+ Indian originals, which is attracting the audience. With a plethora of diverse content spanning across multiple genres, its programming has something for everyone. Over three years, the platform has grown from strength to strength going on to build a legacy of iconic shows like Apharan, Mentalhood, Code M, Kehne Ko Humsafar Hain, Karle Tu Bhi Mohabbat, M-O-M: Mission Over Mars, Coldd Lassi Aur Chicken Masala, The Verdict - State v/s Nanavati, Broken…But Beautiful, Ragini MMS Returns, Test Case and Bose amongst others which have kept viewers hooked to their screens.



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