India tourism at ITB, Berlin 2010
The International Tourism Bourse (ITB) is one of the premier international travel related events, which provides an effective platform for networking and meetings with executives and leaders from all segments of the Tourism Industry world wide. It also provides excellent opportunity for showcasing and sourcing new products and services and to learn about the latest international trends and patterns affecting tourism to various regions. The participants include National / Regional tourist organizations, tourist attractions, tour operators, transport operators, hotels, airlines, cruise liners, railways, technology and communications and other travel related services. The visitors profile mainly consists of tour operators, travel agents, group travel organizers, etc., providing ample opportunity for promoting tourism related products and services.
The Union Ministry of Tourism, Govt. of India has been regularly participating in ITB by setting up an India Pavilion, with participation of State Governments and the Travel Industry as co-exhibitors. This year too, an area of 871 sq. mtrs. has been taken for the India Pavilion. A total of 84 participants have confirmed their participation as co-exhibitors in the India Pavilion. These include 10 State Governments, 4 Public Sector Units and 70 Travel Agents / Tour Operators / Hotels / Airlines exhibiting their products. Commonwealth Games is also being promoted. The India Tourism Pavillion has been traditionally inaugurated on 10th March 2010 in presence of Minister for Tourism, Govt. of Maharastra Smt. Varsha Gaikwad, Shri Sudhir Vyas, Ambassador of India, Shri Devesh Chaturvedi, Addl. Director General Tourism, Shri M.N. Javed, Regional Director (Eurpoe) and dignitaries from travel trade, media personalities from India and overseas.
There are more than 250 Indian Stakeholders who are also present in ITB with displaying their products outside the India Pavillion, and another 200 tourism professional/media visits for the business.
In addition to buyer – seller meetings and one-to-one interactions with the Media in the India Pavilion, cultural performances have been arranged as added attractions in the India Pavilion. Other activities arranged during ITB 2010 are a Press Conference and an India Evening. At the Incredible India press conference Mr Devesh Chaturvedi Additional Director General, Ministry of Tourism Government of India gave a presentation on the overview of Indian Tourism, the initiatives taken by India the niche tourism products being developed and promoted by India. The presentation dwelled on the turnaround in Foreign Tourist arrival witnessed from December 2009 onwards and strategies adopted by Government which contributed to this turnaround. The preparations of the Commonwealth Games were also mentioned. The presentation also focused on the niche tourism products like medical, wellness, Rural, MICE. heliport and caravan tourism. Minister for Tourism, Govt. of Maharashtra Smt. Varsha Gaikwad and Special Director General from the Organizing committee of the Commonwealth Games 2010 were also present.
Indiatourism, Frankfurt is also undertaking an advertising campaign in Berlin during ITB. This includes advertising on hoardings within the Messe Berlin Exhibition grounds as well as on taxis in Berlin City.
At ITB 2009, there were a total of over 11,099 exhibitors from 180 countries & regions and 178,971 visitors, including 110857 trade visitors. The event received wide international coverage with over 7600 journalists from 90 countries having visited and covered ITB 2009.
[caption id="attachment_9667" align="alignnone" width="500" caption="INVC-The Additional Director General, Tourism, Govt. of India, Shri Devesh Chaturvedi releasing the highlights of Incredible India-2009, at the inauguration of India Pavilion, at ITB, Berlin on "][/caption]
[caption id="attachment_9668" align="alignnone" width="500" caption="INVC-The Ambassador of India to Germany, Shri Sudhir Vyas lighting the lamp to inaugurate the India Tourism Pavilion, at ITB, Berlin"][/caption]