Monday, July 13th, 2020

India Runway Week Signs a MOU with Banka Silk


New Delhi, A Memorandum of Understanding (MoU) was signed by Banka Silk and IFFD’s India Runway Week for benefiting 40000 plus weavers of Jharkhand & Bihar. The MoU was signed by Founder, IFFD Avinash Pathania and Founder of Banka Silk, Udyan Singh. Banka Silk is an organization which already working with weavers for past 3 years. Banka silk with a strength of 10,000 weavers from home district ‘Banka’ and a direct association of 30,000 weavers under an MOU with the Jharcraft, ties up with India Runway Week to promote the weaver’s and artisan’s community and give their fabric a proper market across the country. Under the association, Banka Silk will also form an individual MOU with around 30 of the designers participating in IRW and give them access to pure handloom fabric at weaver’s price, giving promotion to handloom and handicrafts of our country and a pan India market at the same time. Whereas, India Runway Week is 5 year old platform with USP of providing platform to young fashion designers to showcase their work infront of media and buyers, they looking at this MOU as a medium to provide good quality handloom fabrics to the designers at weaver’s price without visiting any store to source the fabrics. In this 10th edition of India Runway Week, Banka silk will be showcasing its collection named “Bahar” in association with designer Poonam Dubey. The collection is inspired from foliage, flowers, birds and butterflies and pays homage to the feminine community's spiritual reverence for nature. Balancing the tradition of the handloom weaves of Jharkhand through contemporary silhouettes and sensibilities, refreshing colours and hand block prints to create an influence that rejoices a mix of fine Indian craftsmanship and modern touch. Sustainable fabrics in silk, cotton and linen, applying traditional crafts, seek to cater to the affordable luxury segment with contemporary outfits with Indian influences. Each ensemble tells the story of nature in the hues of coral reds, lemon and mango yellows and rich emerald green. Clean and yet sophisticated lines having signature tailoring, exceptional drapes and layers; and with an option to mix and match pieces as per ones taste and style. AvinashPathania in said that “This is one of the step we are taking to support around 250 plus fashion designers from pan India. They will benefit from this agreement as Banka Silk will provide authentic handloom fabric at weavers price on their doorstep.” To add to this Udyan Singh, Founder Banka Silk told “Banka Silk came into existence to promote different clusters of weavers at different stage and to get them maximum remuneration for their work by being a direct channel between weavers and buyers” This MOU will not only benefit designers but will benefit weavers more, as they will get direct orders from the designers and designers will also give some minimum commitment to banka silk under this MOU. This Mou will generate around 1,00,00,000 rupee business for weavers every season in initial stages with target of giving them business of 5,00,00,000 every season by next 2 years. The agreement was signed between the two institutions for collaborating designers and weavers where both will jointly work closely to benefit both young fashion designers and weavers.



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