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The report titled India Online Meat Delivery Market outlook to FY2027F – Driven by the assurance of safety and hygiene by the online players, new innovative product categories and doorstep express service provides an extensive analysis of the Online Meat Delivery Market in India. The report includes various aspects such as, the current meat industry analysis in India, State-wise meat consumption statistics, need & opportunities for the online meat delivery players in India describing the target addressable market, the growth drivers and the supply side challenges faced by the industry.

It also includes detailed explanation of the value chain model which is being followed by major meat delivery players in India, developments, challenges, seasonality trends, current & upcoming technologies facilitating the industry. It gives detailed explanation of investment analysis, competitive scenario including cross comparison between major players, SWOT Analysis, and detailed company profiles of major players including their strength and weaknesses and concluding with analyst recommendations.

Market Overview

More than 70% Indians are Non-Vegetarians and the Meat Market in India is highly Unorganized with only <1% accounting for the organized meat market in FY’22P.

The industry is currently positioned in a nascentstage registering a triple-digitCAGRduring the periodFY’16 and FY’22P.

Introduction of new and Innovative meat categories by the online players & Increased demand of online meat products in millennials as they become more conscious about quality and hygiene of meat has led to the growth of online meat delivery market in India.

Market Segmentation

By Type of Meat (Chicken, Fish & Seafood, Mutton and Others)

Chicken contributes the most in terms of revenue with respect to the other meat categories as it is relatively cheaper than other forms of meat and it is easily affordable, hence, most consumed. Therefore, its % share is expected to Increase even more by the year FY’27.Licious, TenderCuts and FreshtoHome are major players in online meat delivery segment in India.

By Type of Products (Ready to Eat & Ready to Cook and Do it Yourself)

The online meat delivery companies are aiming to become one stop solution for all the meat products. The companies are now focusing more on the Ready to Eat (RTE) and Ready to Cook (RTC) categories. Ready-to-Eat meat and poultry products are the products that are safe to eat without additional preparation, although they may receive additional preparation (for example, reheating) for a better taste or appearance. The fast-paced lifestyle changes and the evolving needs of the customer have pushed the demand for – RTC, RTE.

By Nature of Storage (Fresh and Frozen)

Fresh Meats are delivered hygienically through a unique end-to-end cold chain supply that ensures consistent freshness from farm to consumer without freezing or exposing meats to any preservatives or water. Fresh Meat contributes for about 95% of the overall online meat delivery market.

By Region (Metro & Tier I cities, Tier II and below)

Major Online Meat delivery companies expands to Metro & Tier I cities primarily as these cities have higher Internet Penetration, Working Population and Technology Awareness as compared to Tier II and below cities.

By Nature of Players (Meat Specialists and Generalists)

Meat specialists capture >80% of the market. Meat delivery requires supply chains to be redesigned according to geography and category of products – which can only be done by Meat Specialists – the ones who specially deals in meat delivery. Therefore, generalists have a disadvantage that meat is not their focus point.

Competitive Landscape

The industry is moderately concentrated with presence of 10-12players operating in the online meat delivery market.Quality of meat, Price, Discounts & Offers, Return Policy, Ease of Payment have been major factors influencing customer behavior. The major players include Licious, Tender Cuts and FreshtoHome. Companies with large product assortment, assurance of freshness & quality of meat, wide regional presence and express delivery are identified as clear leaders in the industry.

Impact of COVID-19

The demand for online Meat is rising many folds after Covid-19 outbreak, as people have become more conscious about safety and hygiene of products, especially for meat. Here, the online Meat delivery Players have an advantage that they have to abide by the stringent safety and hygiene Laws and Guidelines from FSSAI, hence, people are building the trust of quality on the online players. In addition to that, the online players source the meat directly from farm and conducts 100-150 quality checks to be assured that only the best quality products are delivered to the consumer.

Future Outlook and Projection

In the near future it is anticipated that the demand will grow at a double digit CAGR on the basis of revenue between FY2022P and FY2027F. Drone Technology, Voice Ordering, Processing Centre Automation and Innovative Product Category is anticipated to drive the Online Meat Delivery Market in future. Demand Prediction and Customer Behaviour Analysis is crucial to ensure sufficient availability of meat products and to ensure minimum spoilage of these products.


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