The Ministry of Tourism, Govt. of India annually launches International Media Campaigns in the print, electronic and web media in important source markets overseas, to promote “Incredible India” as a tourist destination.
The international television commercial / promotional film released by the Ministry of Tourism in its electronic campaigns in the year 2008 has won the Ministry several accolades the world over. The film, which has been aired on all major international television channels, including CNN, BBC, National Geographic, Discovery etc. has won awards at various international film festivals, culminating in the Austrian Comite International Des Festivals du Film Touristique 2009 Grand Prix Award at Vienna in November, 2009. In its journey to winning the Grand Prix Award, the Commercial had won awards in Germany (Berlin), Poland, Romania, France, Portugal, Czech Republic and Croatia.
Recently, during April 2010, the film has been honoured yet again with an award for the Best Adventure Film at the Film Festival in Riga, Latvia and with the Gold Award at the New York Film Festival.
This award winning film has been produced for the Ministry of Tourism by the Experience India Society and conceptualized, shot, edited by Nirvana Films, Bangalore. The Experience India Society, a pioneer public-private partnership in Tourism, has been supporting since its inception, efforts of the Ministry of Tourism to realize for India its full potential as a tourism destination. The Society has been producing high quality films for the Incredible India campaigns and has also supported the Ministry of Tourism in organizing mega promotional events in Berlin, New York, Los Angeles, Moscow and St. Petersburg.