INVC NEWS
New Delhi,
With innovative features like breathable spacer mesh, antiskid & lightweight Phylon sole, the AW’16 collection stands for its active Sporty design, right price range and unique choice for fashion-conscious customer. Available in awe-inspiring colors and designs, SPARX footwear reflects verve and dynamism and has become the symbol of a wholehearted zest for life. Recently, the brand has been ranked as the ‘Most Trusted Footwear Brand in India’ as per the ‘The Brand trust Report – 2016’ for its constant effort to deliver in-fashion & quality footwear.
Speaking about the AW’16 Collection, Mr. Gaurav Dua (Executive Director – Sales &Marketing)said, “SPARX stand for quality, comfort, endurance and the can-do-spirit and adds a style quotient to your lifestyle. The quality and hygiene are the basic foundations on which the brand works. The new AW’16 collection incorporates the latest trends and design, thus enhancing the overall footwear experience of our consumer. “
Bollywood star, Akshay Kumar is the brand ambassador of SPARX; as his dynamic personality, healthy lifestyle and can-do-attitude, personify the brand characteristics. He is considered to be the fittest actor in the film industry, and this attribute of his helps the brand forward. Akshay, known as an action star and being so fit, generates the confidence that you see rarely in a person. Similarly, SPARX as a brand has always been in the fitness space. Agility and Sporty are some of the attributes that sync well with SPARX and AKSHAY.
Akshay Kumar says, “Idon’t endorse a product that I don’t believe in. Sparx for me is for the go-getters, the never say no spirit, the achievers. I feel comfortable in them. I feel confident in them. The new collection is really impressive and I am sure it will be a big hit amongst the customers. “
