Elevate – A Symbol of India’s Automotive Excellence : Honda Cars India Ltd. (HCIL), a renowned manufacturer of premium automobiles in India, marks a significant milestone with the launch of its Made-in-India Honda Elevate in the Japanese market, rebranded as WR-V. This historic event not only signifies a remarkable leap for India’s automotive industry but also underscores the nation’s burgeoning manufacturing prowess and global competitiveness.
Honda’s Confidence in Indian Manufacturing
Honda’s decision to export the Elevate from India to Japan reflects its unwavering confidence in the capability of Indian operations to deliver top-notch products to customers worldwide. Mr. Takuya Tsumura, President and CEO of Honda Cars India Ltd., expressed his pride in this achievement, emphasizing the manufacturing potential and growing importance of Honda Cars India in the company’s global business strategies.
Unveiling Excellence: The All-New Honda Elevate
The All-New Honda Elevate made its global debut in September of last year, with India being the first market to embrace this groundbreaking model. Boasting over 30,000 units sold within the past 6 months, the Elevate has swiftly emerged as a cornerstone of Honda’s business in India.
Exciting Response in Japan
Following its unveiling as the Honda WR-V in Japan in December 2023, the Elevate has garnered an enthusiastic response from customers. Its bold SUV design, coupled with robust road presence, exceptional space and comfort, advanced safety features, and well-appointed amenities, has resonated with Japanese consumers seeking excellence in their driving experience.
Expanding Export Horizons
While HCIL has been exporting models from its lineup to various markets, including left-hand drive markets in Turkey, Mexico, and the Middle East, as well as right-hand drive markets in Nepal, Bhutan, South Africa, and SADC countries, the export of Honda Elevate to Japan marks a significant addition to its global export business from India.
A Testament to Honda’s Commitment
The launch of the ‘Made-in-India’ Elevate in Japan underscores Honda’s commitment to innovation, quality, and customer satisfaction. It serves as a testament to the company’s dedication to pushing boundaries and setting new standards in the automotive industry.
