Author Gunjan Taneja
Author Gunjan Taneja

Gunjan Taneja introduces India’s first Salon Management book ‘Step by Step Guide for Salon Management’ at Professional Beauty India

INVC NEWS
New Delhi , 
 

To guide the aspirants in the beauty business, Ms Gunjan Taneja has penned the first-ever salon management book in India – “Step by Step Guide for Salon Management”. The renowned ‘Diamond Publishing House’ has taken the initiative of publishing the book. Ms. Gunjan Taneja displayed the book at Professional Beauty India Expo in Mumbai. The author disclosed the secret about how to manage a salon business from A to Z.

Author Gunjan Taneja
Author Gunjan Taneja

The professional Beauty India Show is happening on 19th-20th September 2022 at the Bombay Exhibition Center, Goregaon, Mumbai. Over 350+ brands across the verticals of hair, skin, makeup, spa and nails as well as salon tools, accessories, and furniture took the place at the event.

A key highlight was the Salon Management Congress, where the attendees had ample chances to benefit from the expertise and experiences of industry veterans on a variety of themes, including salon management, fascinating scaling-up strategies, staff management, and the development of creative service menus.

During the Salon Management Congress, Ms. Taneja emphasizes the growing structure of the beauty industry and how is the business evolving post covid. And talk about that why the industry needs a strategized curriculum for Industry growth.

From the author’s den, “I have always engrossed myself in curating curriculum and designing the same for school, colleges and universities. Witnessing and presuming the exponential growth in salon sector, I am delighted to introduce the maiden book on salon management for the generation that aspires to make a mark in the beauty industry. The book will guide the students around the principle of the industry and what is required to succeed in the field.”

“Step by Step Guide for Salon Management”, authored by Ms. Gunjan Taneja reflects a wide syllabus that comprises of topics such as business plan, the name of the salon, how to choose a location, expenses, marketing strategies, safety manual, hygiene, and reviews to revenue, and various other details.

The Delhi Skill and Entrepreneurship University (DSEU) has also introduced the book as a recommended part of its bachelor’s degree program in salon management which has added another feather to the cap for Ms. Taneja.  She is taking seminars and is looking forward to tie up with various academies so that beauty education is taken as a responsibility, a choice and not just a chance!

About the book – Whether you are planning to open a salon or looking for ways to double up your salon sales, this book is packed with tried, tested and stamped strategies by Gunjan Taneja, who is a serial salon-opener – popularly known as the ‘Salon Management Guru’ of the industry. Get answers of all your basic introductory questions – how to finalise a ‘Location’, how to ‘Name’ your salon, how to design an irresistible ‘Salon Menu’, who to ‘Hire & how’, how to balance ‘Expense & Income’, what are the basics of ‘Website designing’ and how to master ‘Social Media Marketing’ – get an in-depth insight on how to establish & run a successful salon business that brings you name, fame and a life of your dreams.

This book is a readymade business model – it covers all. Gunjan is offering the essence of more than 20 years of her professional journey of conceptualising, opening, operating and running hundreds of salons across the country. From opening one salon in the neighbourhood to building your own Franchise Empire across states, this book will encourage and empower you to think like a Salon Leader and stay ahead of your competition. It is a business blueprint filled with practical advice, everyday examples from her entrepreneurial experience, tried & tested tricks for successful business growth, and cutting-edge marketing strategies that will help you earn big returns on your investment.

About the author – Gunjan Taneja is among India’s top trainer in product & skill knowledge in the industry and has conducted many workshops and training programmes for popular brands such as Dabur, The Body Shop, Amway, etc. She believes in learning a new art every year, thus holds more than 20 certificates in various skills of beauty and hair. She has served as a guest faculty in a number of institutes over two decades for different topics of beauty. Currently, she is the Guest Lecturer at Delhi University for Salon Management and Retail Marketing, actively involved in designing the curriculum framework for various vocational courses in beauty & salon management. With over 20 years of experience in amalgamating salon & education, Gunjan is also a celebrity trainer, columnist and permanent makeup expert with many Cancer foundation NGO’s and societies. Gunjan is a serial salon opener who holds a record of opening 50 Franchises in a short span of two years for her own brand Bharti Taneja’s Alps Salon & Academy. She is also well versed in developing skin and hair care products in her 30 years running laboratory and production factory, where she manufactures the same for various third-party companies as well. Her Diploma in Rhetoric Writing from Harvard University has helped her to execute the thought of writing a book on salon management. With this book, she plans to announce to the world that beauty salons are not just an industry of facial, hair cut or make up…it goes much deeper than that.

You can write to her on gunjansalonguru@gmail.com

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