India’s homegrown and men’s lifestyle brand Grasim from Grasim Bhiwani Textiles Ltd., a subsidiary of Grasim Industries Ltd. and a part of the Aditya Birla Group, unfolds this spring with a relaxed vibe with its refreshing Spring Summer ready-to-wear collection 2015. Understanding the growing needs of the rapidly evolving consumer of Tier2&3 markets, Grasim now brings in a wide range of superior quality readymade garments which are fashionable yet affordable.

With Spring Summer 2015 comes the warmer weather and this calls for lighter textures and materials but not without a sprinkle of iridescent tones. Grasim’s latest collection offers a sweeping range of casual, formal and semi-formal shirts, casual and formal trousers in addition to t-shirts which are being introduced for the first time. Fabrics used in the making of the range comprise of 100% cotton/ cotton blends and Poly Viscose blends have been used for formal trousers. Each product has an extremely soft fabric structure which makes it ultra-comfortable to wear and reveals the natural fibre’s sophistication.

The high point of this collection is a crisp palette of exotic yellows, bold reds, rich hues of brown and shades of colonial green which sets the cool tone for high summer. These resplendent colors in natural stitched up cottons & linens, spiced with old world tailoring create a newindividual flamboyant style with an unparalleled urban ease.


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