INVC,,
Delhi,,
World’s most reputed tea produced GOODRICK has re-launched its packet tea Brand “Goodrick Chai” in a premium new avatar. GOODRICKE GROUP LIMITED second largest Tea Manufacturer in the country with 30 Owned Gardens in Darjeeling, Dooars and Assam. Today, announced the re-launch of its Most acknowledged Packet Tea Brand GOODRICKE CHAI in North India, soon to hit Chandigarh.
The new GOODRICK CHAI is enriched with more rare select ingredients that provide unmatched quality with consistency in this highly fragmented Packet Tea Market.
GOODRICKE GROUP LIMITED is a CAMELLIA Plc, U.K group Company. Camellia Plc, U.K. is also the Second largest tea Manufacture in the World having Tea Gardens in India, Bangladesh, Malawi and Kenya.
According to GOODRICKE, brand CHAI is currently the Largest & Highest Selling Tea packet tea brand in Madhya Pradesh accounting for value share of 13%. With over 140 years of Experience in GOODRICKE’s kitty, several brands like CHAI, Premium, Zabardast, Barnesbeg Green Organic and a Range of Premium Darjeeling Brands like Roasted, Castleton, etc, has set bench marks in providing smooth, delicate and fragrant taste in natural way.
“GOODRICKE Finest CTC Tea CHAI is an icon, In our continuing efforts to bring the best to consumers. We have re-introduced GOODRICKE CHAI with an all-new avatar. The new CTC tea CHAI is a great mixture of our master-blenders and tasters who have painstakingly selected the 8 special clones of tea that delivers assured quality and More Cups of Tea per Pack” said GOODRICKE GROUP LIMITED. Brand Manager, Tushar Bothra.
We will be launching a 360-degree Northern media campaign which is a clear indication of our focused investment in the Branded Tea Business in the time to come, he added.
