INVC,
Delhi,
From foot tapping dance numbers and lyrical love songs to soulful melodies and the finest classical music, the Indian Film industry has given audiences a chance to enjoy some of the most beautiful and critically acclaimed music in over 100 years of existence. And, starting Monday 24th June, 2013, 92.7 BIG FM Delhi will provide listeners with the opportunity to relive the Golden Era of Indian Cinema with its brand-new show‘Suhaana Safar with Annu Kapoor’, every Monday to Friday between 10am and 12noon. The show was launched in style, with actor Ayushmann Khurrana and singerJaspinder Narula joining actor Annu Kapoor and 92.7 BIG FM’s RJ Deepak to relive the memories of some of their most celebrated blockbusters.
Covering the period between 1955 and 1985, ‘Suhaana Safar with Annu Kapoor’ is a one-of-its-kind radio show that will give 92.7 BIG FM listeners a chance to experience the joys of listening to evergreen songs that have entertained audiences in days gone by. Hosted by the affable Annu Kapoor, ‘Suhaana Safar with Annu Kapoor’ will enable listeners to relive the golden era year-by-year while taking them on an exhilarating journey where theactor will narrate behind-the-scene incidents, interesting facts and trivia about the movies and play the top 12 songs of a particular year.
While songs from the era are etched in our minds, the stories behind these glorious melodies are relatively unknown. ‘Suhaana Safar with Annu Kapoor’ promises to make your morning drive to work an immensely pleasurable time with evergreen songs and the stories around their making. The romantic, melodious, lyrically charming, meticulously orchestrated and harmoniously sung songs of the golden-era are a treat to the senses and epitomize Hindi film music’s finest period.
Speaking at the show launch, Annu Kapoor said, “In this new medium of radio, I would like to share my experience with my audience through the tremendous heritage of melodious music from 1955-1985 and untold stories and trivia which I have learnt while working with and interacting with great directors and producers throughout my career of 31 years in the city. This is what I offer to my audience, a pure source of entertainment; and I hope my listeners will appreciate this program, untold stories and melodious music of the Golden Era and I will try my best to entertain everyone.”
Ashwin Padmanabhan, Business Head, 92.7 BIG FM said, “Hindi songs from the Golden Era of Indian Cinema are timeless musical pieces that hold a special place in the hearts of everyone regardless of their age. Suhaana Safar with Annu Kapoor is our endeavour to present listeners with the perfect aural entertainment experience that takes them on an incredible journey of these evergreen songs peppered with the stories that make them special. Annu Kapoor’s credibility and knowledge of the retro period makes him our most preferred host. The unique content mix provides for multiple opportunities to engage listeners and marketers alike.”
To ensure maximized reach, the show will be promoted through a multi-media marketing campaign across radio, television, outdoor, on ground and social media.
