Godrej No. 1 facewash redefines ‘Genuine, Non Made-up look- Challenges the norms of Artificial Beauty

India’s leading soap brand Godrej No. 1 unveiled its new range of facewashes at a glitering event in Chandigarh. The two varients i.e. Godrej No. 1 Nature white fairness facewash infused with the goodness of kesar and floral extracts and Godrej No. 1 Nature Clear pimple control facewash infused with neem and orange peel extracts was unveiled by leading television actress Deepika Singh (Sandhya of Diya aur Bati fame), Renowned dermatologist Dr. Tripti Rathore & Bollywood fashion stylist Nirali Mehta. The facewashes will be available at all the local utility stores as well as modern retailing outlets. The 50gm facewash tube is priced at Rs. 35 while the 15 gm sachet is priced at Rs. 10.

On the occassion of this launch, a panel discussion around the topic – ‘Genuine, Non Made-up look’ Vs Artificial beauty was held. Moderated by Sunil Kataria, Chief Operating Officer, Sales, Marketing and SAARC, Godrej Consumer Products Limited (GCPL), the panel discussion beautifully weaved in the perspectives of all the four panellists culminating into the outcome that ‘Genuine, Non Made-up look’ is far more celebrated and desirous than the concept of cosmetic beauty in India. The panel discussion also brought to the forefront a survey conducted by AC Nielsen that clearly labelled the concept of ‘Genuine, Non Made-up look’ as the clear winner over artificial beauty. The survey was undertaken in key metros and mini metros of India.