Gitanjali Group Opens IIJW with Spectacular Show Dedicated to Women Empowerment and Motherhood
Delhi's first edition of India International Jewellery Week (IIJW) opened with a spectacular show presented by Gitanjali Group that saw a large number of celebs from the world of media, entertainment and sports walk the ramp in support of Women's Empowerment and in Celebration of Motherhood. Combining the glitz and glamour of the fashion and jewellery world with a meaningful message for society, the show saw models displaying jewellery from Shuddhi Jewels and clothes from Archana Kochchar. The show presented the five dramatic dance sequences that conveyed the message. The new wedding collection from Shuddhi Jewels offers stunning contemporary creations and traditional ornaments in pure gold in antique and temple jewellery designs. Shuddhi Jewels is a JV between Gitanjali Group and MMTC that gives consumers complete assurance on purity and quality with a touch of craftsmanship that is unsurpassed. Shuddhi Jewels only retails BIS hallmarked gold and international laboratory certified diamond jewellery. The first four sequences focused on the four elements of Nature - Earth, Air, Water and Fire - that are crucial to human existence, that give rise to life in all its beauty and glory and also reflect the many facets of womanhood. The grand finale was dedicated to the surprise fifth element, one that is the fountain of life, the embodiment of selfless love, supreme sacrifice and steely strength - Maa, or Motherhood.It was a mesmerizing and extravagant affair as models displayed breathtaking creations in plain gold, antique gold and temple jewellery. Sizzling Bollywood actress Shriya Saran walked the show as the showstopper. Other celebrities who walked in support of Gitanjali includes Miss India International 2011 Ankita Shorey & Beautiful Bollywood Actress Shreya Saran.Speaking on the occasion, Mr. Mehul Choksi, CMD, Gitanjali Group, "Fashion and jewellery can never be separated from women, and so we dedicated today's show to Women's Empowerment and Celebration of Motherhood. This is one of the many social initiatives that Gitanjali Group has taken up under our CSR programmes."With glamour coming together for a cause, the show truly touched the hearts of the audience.