Gillette launches special Skincare Regimen for Men in India

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INVC,,

Delhi,,

Gillette, the world’s leading male grooming brand name known by men the world over thanks to the brand’s presence in the lives of generations of men for over 100 years, has today unveiled the Gillette Skincare line-up in India.

Inspired by the 600 million men around the world who trust their faces to Gillette every day coupled with P&G’s strength in skincare R&D, the new Gillette Skincare line-up offers an effective solution to male skin concerns and needs with a simple two-step regimen focusing on the core steps of cleansing and moisturizing.

Men in Asia are devoting more time and effort to groom themselves on a daily basis in the past few years as they realize that being well groomed is a social currency that boosts their confidence and fuels their desire for success. Despite the mushrooming of male skincare brands in the past few years, men here are still looking for a product that truly understands the uniqueness of their skin and is designed specifically to meet their needs and lifestyle.

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