The brand is telling customers to #RahoSafe and celebrate Diwali responsibly by bringing everyone closer

New Delhi,  

Raho Safe, the sister concern of India’s leading hygiene and wellness brand, Pee Safe, is showing how to spread happiness and hygiene this festive season. The brand’s Diwali campaign talks about how you can #RahoSafe, and with a small gift, make the world more hygienic to bring everyone closer.

The pandemic has not only changed how we work but also the way festivals are being celebrated. There is apprehension around safety and hygiene making people wary of exchanging gifts too. Raho Safe’s campaign focuses on how we can still gift responsibly and something that is hygienic and safe with Raho Safe Essentials.


Raho Safe Essentials include Multipurpose Surface Protectant, Hand Sanitizer, Cleansing Wipes, and Sanitary Pad. All Raho Safe products are affordable and kill 99.9% of the germs.

Speaking about this, Vikas Bagaria,Founder, Raho Safe, said, “Diwali this year has come with a twist with most of us celebrating at home. However, what has not changed is the spirit of bringing happiness through gifts. At Raho Safe, we are urging everyone to gift differently this year, with products that are safe, hygienic and help you stay germ-free. #RahoSafe this year and gift everyone an Essentials kit. Raho Safe products are formulated and designed specifically for our TG, who are also well-informed and aware. They address the needs of our consumers pan India and we are constantly inspired to innovate for them.”

Pee Safe’s sister concern Raho Safe launched in March 2020 brings in affordable products such as sanitary pads, disinfectants, and hand sanitizers. Pee Safe recently signed on MP and actor Nusrat Jahan as its regional ambassador and Raho Safe brought on board actor, influencer and entrepreneur JacquelineFernandez as its brand ambassador for two years.


Apart from retail stores, Pee Safe and Raho Safe products are also available online across leading e-commerce platforms such as Amazon, Nykaa, and Flipkart. Pee Safe started with its bestselling Toilet Seat Sanitizer Spray followed by otherproducts addressing personal hygiene for both men and women. Raho Safe offers hand sanitizers, multi surface protectants and other products. While both brands have registeredgood growth, it has increased further given the heightened focus on personal hygiene andsanitation post COVID-19.


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