Germany Used Car Market Outlook to 2023
The report titled “Germany Used Car Market Outlook to 2023 - Led by Surge in Multi-Brand Dealerships Coupled with Improved Quality and Inspection of Used Cars” provides a comprehensive analysis of used car market in Germany. The report focuses on overall market size in terms of sales volume of used cars; Germany used car market segmentation by Market Structure (Organized and Unorganized market) both in terms of GTV, By Organized Market (Multi-brand Dealerships and OEM Certified Dealerships), By Unorganized Market (C2C, Online Sales and Local Dealers), By Car Make (Volkswagen, Opel, Mercedes, BMW, Ford, Audi, Renault, Skoda, Fiat, Peugeot and others), By Year of Manufacture (<2000, 2000-2002, 2003-2005, 2006-2008, 2009-2012, 2013-2018), By Kilometers Driven (Less than 5,000, 5,000-20,000, 20,000-50,000, 50,000-80,000, 80,000-120,000 and above 120,000) and By Type of used cars (Economy/Hatchback, MPV’s/Sedan and SUV’s). The report also covers the overall comparative landscape, trends and growth drivers, issues and challenge, decision making parameters, market share in terms of sales volume, strengths and weakness and government regulations. The report concludes with future projections and analyst recommendations highlighting the major opportunities and cautions.
Market Overview and Size
The Germany used car market was observed to grow with a volatile growth pattern in the review period 2013-2018. It has become convenient for the used car dealers to list the cars and tap a larger market with rising internet penetration. Factors such as increasing online used car companies, geographical expansion of used car dealerships, availability of car financing and insurance options and others have helped the used car industry to grow in Germany in terms of sales volume.
By Market Structure (Organized and Unorganized): The organized segment was observed to dominate the used car industry both in terms of Gross Transaction Value (GTV) as well as sales volume. The organized used car market is leading in Germany owing to the services provided by these dealerships such as used car certifications, inspection of the used car, free services, car refurbishing, offer documentation regarding the stringent inspection process, MOT and the transfer of ownership.
By Organized Market (Multi-brand Dealerships and OEM Certified Dealerships): The multi-brand dealerships recorded a larger market share in the organized used car market as multi-brand used car dealers have various brands and models available with them and the consumers have the choice of comparing and then purchasing the used cars. Additionally, the organized used car dealers have a larger geographical presence in the country
By Unorganized Used Car Market (C2C, Online Sales and Local Dealers): The Customer to customer segment dominated the unorganized used car market with a significant market share followed by online sales and Local Dealerships. The customer to customer is preferred by the consumers who do not trust in purchasing a used car from an organized player or a local dealership in the country.
By Car Make (Volkswagen, Opel, Mercedes, BMW, Ford, Audi, Renault, Skoda, Fiat, Peugeot and others): The most preferred used car brands in Germany were observed to be Volkswagen, Opel, Mercedes, BMW, Ford followed by Audi, Renault, Skoda, Fiat, Peugeot and others. The market share of the new car sales of the mentioned brands is high due to which customers have established a trust factor with these brands.
By Year of Manufacture (<2000, 2000-2002, 2003-2005, 2006-2008, 2009-2012, 2013-2018): The used cars manufactured in the years from 2013 to 2018 have recorded the highest market share in the Germany used cars space in 2018. The segment was followed by cars manufactured between 2009 to 2012 segment.
The used cars driven between 20,000 to 80,000 km are the most in demand in Germany.
By Type of Used Cars (Economy/Hatchback, MPV’s/Sedan and SUV’s): Economy and Hatchback recorded the highest sales of used cars in 2018, contributing to a massive market share followed by MPV’s/Sedan and SUV’s. The young individuals ranging from 22-28 years in Germany prefer to purchase these cars due to a constraint budget.
Competition within the Germany used cars market was observed to be highly fragmented along with the presence of large number of OEM certified dealerships, local dealers, multi-brand dealers and individual sellers. The major companies in the offline Germany used car market include Emil Frey Group, AVAG Holding SE, Dello-Durkop-Hansa-Group, Feser-Graf-Group, Senger Group, Weller Group, Gottfried Schultz, Tiemeyer Automobile Group and others. The major companies in the online used car market include Autoscout24, Mobile.de, Hey Car, Auto.de, True Car, BCA, Webauto.de and others. Major competing parameters include number of dealers, marketing initiatives, certification, margin, price, after sales, lead generation and types of warranty.
Future Outlook and Projections
The Germany used car market in anticipated to grow at a positive growth rate with new entrants’ business growth. The used car dealers are also expanding their operations in different regions to cater to a larger market, which is expected to augment the organized market. Geographical diversification model will remain one of the main strategies of leading used car dealers in the organized sector in Germany.