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Thursday, April 22nd, 2021

Future Potential Market of LEVs in Last Mile Delivery Industry in KSA

INVC NEWS
New Delhi,

The report titled “Future Potential Market of LEVs in Last Mile Delivery Industry in KSA – Favorable Government Policies and Better Charging Infrastructure Availability to drive the LEV Sales in KSA Market” provides a comprehensive analysis of the future potential of Light Electric Vehicle industry in Last Mile Delivery Industry in the KSA. The report covers various aspects including the current EV Scenario and charging infrsatructure status in KSA along with the business potential of CEP, E-Commerce, Food and Grocery Delivery industry in terms of number of orders and fleet metrics (Fleet type, average distance travelled, number of delivery fleets, maintenance charges and payload capacity), major trends and development, issues and challenges, government regulations and competition benchmarking. The report concludes with market projections for future of the industry including forecasted industry size by EV sales volume in best, neutral and worst case scenario.

KSA Electric Vehicle Market

EVs are slowly gaining traction with less than 0.5% of vehicles deployed as PHEVs in Saudi Arabia. Efforts to create a market for EVs are consistent with the Saudi Crown Prince Muhammed bin Salman’s Vision 2030 plan, which aims to reduce the country’s dependence on oil, diversify the economy, and implement a range of social reforms. The EV infrastructure in Saudi Arabia is still lagging behind as the government is yet to install charging stations in public areas.

Several gaps in the EV market such as a limited hybrid car range, high prices, insufficient battery life and an underdeveloped charging ecosystem are yet to be filled.  Fleet operators need to create and manage vehicle service infrastructure and charging infrastructure on their own due to limited availability of existing set-ups in public domain.

Last-Mile Delivery Industry in KSA

Business Side Potential for LEVs in KSA CEP Industry

Domestic express courier dominates the market and is expected to register revenue growth at a CAGR of 4.4% and growth in shipments at a CAGR of 8.6% during the forecasted year 2020-2030. CEP Shipments include E-Commerce, Pharma and Grocery deliveries. The express companies such as UPS, DHL and Saudi Post use four-wheelers particularly small vans, to deliver parcels/packages in Saudi Arabia. E-commerce delivery vans usually make 45-50 deliveries in a day, with an average trip length of 100 kms in Tier 1 cities and 50 kms in Tier 2/3 cities. Major players in this category include Saudi Post, Naquel Express, SMSA Express, DHL, Aramex and UPS. Currently, LEVs do not promise a high adoption potential attributed to both a high cost disparity and a lack of vehicle. However, small format EVs may gain momentum in the near future, given their lower fuel and maintenance costs. They are also less dependent on charging infrastructure, since their power requirements are lower, and they are more likely to come in models that allow battery swapping.

Business Side Potential for LEVs in Grocery Delivery Industry

The industry is at nascent stage registering double digit growth rate between 30-40% in revenue terms. Online grocery penetration in terms of users is expected to increase from 3.7% in 2019 to 20% by 2025 owing shift in customer preference from offline to online grocery shopping. Grocery companies such as Danube and Carrefour have their own in-house fleet whereas others usually partner with third party operators to fulfill customer orders. Riyadh, Medina and Makkah are recognized as regions with maximum demand and supply of online grocery service where LEVs could be initially deployed. Expanding in-house delivery fleet or partnering with fleet management companies on contractual basis will enable the companies to minimize the costs & gain a competitive edge in the industry. Major companies in the segment include Nana Direct, Zadfresh, Danube, Qareeb and Carrefour.

Business Side Potential for LEVs in Food Delivery Industry

Saudi Arabia witnessed an unprecedented growth in the online food delivery market for the past few years. The industry is expected to register a revenue growth of 7.2% during the forecaster year fulfilling over 200 million orders. Aggregator platforms like Hungrstation, Careem and Jahez have expanded all over the kingdom through the sale of reliable infrastructure solutions and attractive commission rates for restaurants. The companies operate on pay per delivery model where the freelancers owning an car or a two wheeler  are hired and paid on the basis of the number of orders delivered. Major companies in the segment include Hungerstation, talabat, Careem, Jahez and Mrsool. Partnership with restaurants, malls, real-estate developers and other commercial hubs should be explored for the potential deployment of charging infrastructure for LEVs. Popular markets and food and beverage pick-up points are the ideal charging / swapping hubs to keep an EV fleet ready for both last-mile goods and food deliveries.

Identification of Gaps in Last Mile Delivery:

Most e-commerce retailers in KSA struggle with last-mile delivery as delays, reduced success rate & difficulty cash on delivery (COD) handling. Expectation of same-day deliveries from the consumers puts a greater strain on the budget. Inconsistent demand, with spikes during festive seasons such as Ramadan put additional pressure on supply side ecosystem for e-commerce logistics and hyperlocal logistic service providers.

E-com Retailers need to come up with solutions such as Tech-Enabled E-com Logistics Platform/Automated Shipping Software, B2B SAAS Platform and Digital Freight Brokers/ Load Discovery Aggregator Platform to solve the LMD problem in an efficient way to meet the growing customer demands

Top 3 Oppurtunities for LEVs in Last-Mile Delivery:

E-Mobility Solutions: E-commerce players like Amazon witnessing a large volume of orders and requiring larger delivery fleets will slowly move towards LEVs by partnering with e-mobility startups and suppliers to convert their fleet into an e-fleet.

Reduced Operational Cost: The cost to rent and maintain e-vehicles like e-scooters and e-cars will be lower in comparison to their ICE counterparts since there is no additional expenses like petrol/diesel costs.

Dealership and Franchise Oppurtunities: Entry of new players in the EV space creates myriad opportunities for prospective companies to explore dealer/distributorship of these brands. With Tesla also planning to enter the KSA market in a year or two, the companies can establish itself as a credible dealer and partner with electric car brands to help the clients purchase and deliver to their various locations. Electric car franchise and reselling business have bright future since the number of LEVs increases.

Future Analysis and Projections for LEVs in Saudi Arabia

KSA could witness an LEV penetration between 5-7% by 2025. The neutral case scenario predicts KSA will build a framework like UAE such as free charging stations, discounted car registrations, toll exemptions, and other perks to incentivize people to give up their traditional cars for EVs. However, barriers such as TCO parity, high battery cost & infrastructure challenges such as mass deployment of charging stations in public area may slow down the adoption rate. Introduction of new model vehicles to provide greater choice along with promotion of greater levels of understanding of the capabilities, benefits and imperatives for adopting EVs will accelerate adoption.

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