unnamedINVC NEWS
New Delhi,
In this age and day when digital media is taking over everything, one is reminded of what Oscar Wilde once said: “in the old days, books were written by men of letters and read by the public. Nowadays books are written by the public and read by nobody”.

But good books are like life itself: the further one gets into it, the more it begins to make sense. It is therefore all the more necessary that the reading habit is kept alive and perhaps literary festivals or book fairs are the best way of doing this.

A literary festival usually features a variety of presentations and readings by authors, as well as other events, delivered over a period of few days, with the primary objectives of promoting the authors’ books and fostering a love of literature and writing.

According to Global Literary Festival Noida President Sandeep Marwah, the event is an extension of two major global festivals organized in the Delhi NCR satellite town – Global Film Festival [17 to 19 November] and Global Festival of Journalism [12 to 14 February]..The Festival is being organized under the auspices of the Asian Academy of Arts.

The Festival will open on 23 September and continue till 25 September at AAFT, Marwah Studios Film City, Noida. According to Festival Director Sushil Bharti, it will comprise workshops, master classes, readings, book releases, screenings, launchings, and writers’ and publishers meets, apart from the grand opening and an award function at the closing.

But the festival is not all serious work, as there will be book stalls, competitions, entertainment programs, and art exhibitions as well.

Some known writers like R K Mishra, Pankaj Singh, Divik Ramesh, Dr Sham Singh Shashi, Ashok Bajpai, Dr. Namvar Singh, Gopal Das Neeraj, Santosh Anand, Dr Madhikar Gangadhar, Rajjat Arora, and Atul Sabarwal are on the board.

The International Chamber of Media and Entertainment Industry founded by Marwah, the Ministries of Skill Development and Culture and Tourism, the State Government of Uttar Pradesh, the Noida Authority, the Film Federation of India and the United Nations Information Centre are supporting the festival.

Writers like Ajay Nawaria, Dhananjya Singh, Darain Shahidi, Hari Suman Bist, Vishwa Jyoti Ghosh, Raveesh Kumar, Natasha Arora, will be attending the festival. We are expecting ajay-navariaparticipation from other countries of the World also.  Marwah noted that there is no literary festival of international stature in the state and this Festival will add to the growth of literacy in the state.  One of the founders of the NOIDA Film City, Sandeep Marwah is an entrepreneur with a vision. Starting with the Marwah Film and Video Studio in 1991, he branched out to set up the Asian Academy of Film and Television (AAFT) that has so far trained thousands of students from more than a hundred countries apart from India.

In 1993 he expanded this to the Marwah Films and Video Productions and established the International Film and Television Club (IFTC) to promote films culture in North and to give value addition to education at AAFT, of which he is the Director.IFTC conducts many film related programmes and started film festivals for the country including AAFT Festival of Short Digital Films, Asian School of Media Studies Festival of Short Films, International Festival of Cellphone Cinema, the International Sufi Film Festival, and the Global Film Festival. Marwah also started the International Film and Television Research Centre.

As an entrepreneur, Marwah has won several national awards and also encouraged several projects in collaboration with foreign missions in India.
For Marwah, the Literary Festival is an extension of his mission to educate the youth of today to face the hardships of tomorrow. Referring to the shortage of good screenplay writers in the film industry, he feels that it is necessary to start young and the best way is to learn from those who have imbibed years of experience. This, he feels, can only be done at a Literary Festival.


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