VLCC presents Femina Miss India 2022 is all set to handpick the best talent from across the nation giving a once in a lifetime opportunity to all the participants.
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INVC NEWS
Mumbai ,
It’s that time of the year again – the time to rewrite destiny! We at Miss India Organization are back with yet another opportunity for India’s talent to shine. We believe in encouraging our young Miss India aspirants and pushing them to break barriers to reach the heights of success. We want the ‘power of the crown’ to inspire everyone.
Miss India Organization translates its scouting operations into thedigital media space, inpursuitof beautyambassadors.Powered by a dynamic format, VLCC presents Femina Miss India 2022 is rooted in its vision to empower the youth and represent the best of India’s talentat international platforms.
The pageant in its virtual format for the second time now, has launched a nationwide hunt effective14th February to select representatives each from the 28 states and a representative from Delhi, Jammu & Kashmir besides a collective representative from the Union Territories making for a total of 31 finalists. The selection process of the state representatives will entail an online registration process inviting specific audition video task submissions only via the Moj App.
With a nearly six-decade legacy of transforming lives of young talented women who have become icons in the glamour and fashion industry, VLCC presents Femina Miss India 2022 co-powered by Sephora, Moj& Rajnigandha Pearls, vows to continue its tradition of creating icons with an aim to extend whole-hearted support to the new generation women who have the potential to lead and represent the country in the future, this time, online.
VLCC, the leading brand in the beauty & wellness space, has come together with the pageantas lead partner for the second year to look for India’s next pride.This association strategically complements the brand’s objective of transforming lives, thus making it a seamless fit. Applicants also have the option to visit their nearest VLCC centre for a free height &fitness certificate and in return get pampered with some amazing complimentary services.
The pageant is co-powered by Sephora – a brand that celebrates the strength in defining & creating your own beauty.
Moj, India’s number one short video app, has partnered as the co-powered sponsorto provide the aspirants the platform to showcase their talent & participate inthe contest.Theselection processofthe state representatives will entail an online registration process inviting specific audition video task submissions only via the Moj App.
To participate, every applicant needs to download the Moj App,create aprofile& upload three audition videos (introduction, talent & rampwalk). Once completed, the applicant needs to log onto www.missindia.com & fill in the requisite details. So Moj is truly enabling its promise for all aspirants – Moj Bana, Hit Hoja!
Our co-powered by sponsor, Rajnigandha Pearls believes Achchaikiekalagchamakhotihai& this philosophy goes into the making of their product made with choicest cardamom seeds, blended with purest saffron & silver coated with goodness.
An internal screening process, which will include experts and panelists, will select the 31 finalists. These shortlisted finalists will undergo rigorous training and grooming and be mentored by none other than the former beauty queen and actress Neha Dhupia. Subsequently the girls will be further shortlisted and will arrive in Mumbai to compete for the coveted crown at the Grand Finale, later this year.
Talking about the pageant with pride and passion, Neha Dhupia said,“Each year in the journey of Femina Miss India, I feel a strong sense of nostalgia as it takes me back to all the learnings and experiences I’ve gained and will cherish lifelong. It’s always endearing to see these young participants so full of enthusiasm and ready to take on the world. It’s their willingness to succeed that leaves everyone feeling inspired.”
Talking about the pageant, Rohit Gopakumar, COO, Miss India Organization said, “Miss India now is not just a beauty pageant. It has become an institution with over 57 years of successfully managing a life changing platform for Indian women. we have been privy to a whole gamut of emotions, lots of glamour, immense talent and incredible competitive spirit. This platform has transformed many deserving lives and opened avenues for the participants that have made their far-fetched dreams come true. It’s what makes this pageant so extraordinary and special. In this forthcoming edition too, we are looking forward to an enthralling experience where a new winner will take centre stage and make the country proud at the Miss World Pageant. This year too the show will provide an incredible opportunity for contestants and audience alike to be swayed by the true Spirit of Indian Women.”
Commenting on the association, Vandana Luthra, Founder, VLCC Group said “I am delighted for VLCC to be the lead partner of Femina Miss India for the second year running. This collaboration is indeed a very apt one as it comes at a time when there is so much awareness about the need for individuals to invest in wellbeing and lead a healthy lifestyle to stay fit. This association of the two brands also seeks to underscore the fact that for any person to be successful in any sphere it is important to invest in feeling good and looking great and such platforms provide the inspiration to do so.”
Commenting on the association with the pageant Nitesh Kanchan, CEO, Sephora India, stated “It’sour objective at Sephora to always be a part of theevolving conversation on beauty in India. And no one exemplifies this like Femina Miss India. It provides a platform for women across socio-economic backgrounds in India to aspire,learn & participate in the dialogue to redefine the role of women in our society. Weare proud to be able to support the accomplishments of these women through our sustained partnership with Femina Miss India.”
Commenting on the collaboration,Ajit Varghese, Chief Commercial Officer, Moj said,“We at Moj are thrilled to be a part of the digital journey of aspirants to showcase thetalent to enter and win Femina Miss India. We are sure to see high quality and calibreof short video entries from potential contestants on Moj using its high-end camerafeatures. Moj is helping brands and content creators alike, across every part of thenation,to provide immersive digital experience and engage with their audiences throughcreative campaigns around talent hunts, pageants,music launches and much more.”
Speaking about the association, Arvind Kumar, General Manager – Marketing, DS Confectionery Products, said “This is the 4th year of association for Rajnigandha Pearls & Femina Miss India. The brand associates with goodness and believes that spontaneous goodness shines through the smallest acts of kindness to spread joy making the world a beautiful place. Our association with Femina Miss India hopes to bring out the inner goodness making the contestants more radiant and beautiful inside out.”
The winner ofVLCC Femina Miss India 2020 co-powered by Sephora, Moj& Rajnigandha Pearls will represent India at the Miss World pageant. Winning the title of Miss India will not only catapult you to fame, but also give you a chance to live in the Maximum City – Mumbai – known to be the hub of entertainment and glamour.
The participation criteria for any applicant includes: Height – 5’3” and above : Age – 18 – 25 (25 as per 31st Dec 2021). Age 26 & 27 are eligible for the runner up position only OCI card holders are also eligible for 2nd runner up position.
Continuing the legacy that saw Six Miss Worlds who made us proud by marking their presence on the globe- Reita Faria (1966), Aishwarya Rai (1994), Diana Hayden (1997), Yukta Mookhey (1999), Priyanka Chopra (2000) and Manushi Chhillar (2017), the hunt for the new crown bearer has begun.
