INVC,,
Fastrack as a brand has always been restless like the youth it caters to. In its journey to being a fashion accessories brand, Fastrack has expanded its portfolio to now include not only watches and sunglasses but also bags, belts, wallets and wristbands! After the successful launch of 14 Fastrack stores across 9 cities Fastrack has opened the doors of its first 2 Exclusive Fastrack Store in New Delhi at Kamala Nagar and Satyaniketan today. Both the stores are located in youth hubs of Delhi and make perfect youth fashion destinations.
Infiltrating the lives of Indian youth with in-house designed products that are refreshingly different and affordable; Fastrack has quickly notched up the title of being the fastest growing youth fashion brand in India.
Addressing the media, Mr. Harish Bhat, COO, Titan Industries said, “Fastrack as a youth fashion brand always aspires to be creative and innovative. The brand caters to every need of today’s youth under one roof. Since the launch of its first store in Pune last year, today we have 16 exclusive stores across the country and we are happy that Fastrack has become an iconic youth brand, perhaps the first Indian one!”
The success story of the Fastrack stores has been unprecedented. With an average store size of approximately 500 sq. ft, all the Fastrack stores across Pune, Vizag, Chennai, Bangalore, Bhubaneswar, Thane, Nasik, Hyderabad and Bhopal have received tremendous response from its young consumers. The company owned Fastrack store at FC Road Pune, has recorded a turnover of approximately 2 crores within one year of its launch!
The brand after the launch of its first ever exclusive Fastrack Store in Pune plans to open around 50 stores across the country by April 2010. Staying true to the brands’ focus of being where its consumers are, the new Fastrack stores are be located in and around popular youth hang outs.
All the Fastrack products are attractively priced between Rs. 195/- up to Rs. 3795/-
About Fastrack:
Fastrack was launched in 1998 and became an independent urban youth brand in 2005. Since then, it has carved a niche for itself with designs that were refreshingly different and affordable. Fastrack extended its footprint into eye gear four years ago and into accessories last year with an exciting range of bags, belts, wallets and wristbands and has successfully notched up the title of being the most loved youth fashion brand in the country.
Fastrack accessories, watches and sunglasses are now available @ Exclusive Fastrack stores across Bangalore, Pune, Chennai, Vizag, Bhubaneshwar, New Delhi, Mumbai, Nasik, Hyderabad, Bhopal and Delhi, World of Titan showrooms across all major cities, Titan Eye Plus outlets (sunglasses only), large format chain stores like – Shoppers’ Stop, Central, Lifestyle, Blue Sky, Westside, Piramyd and at all the leading multi-brand optical outlets across all major cities
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The Rs 1,500 crore lifestyle retailer now plans to focus on its food and grocery segment by opening eight more Hypercity outlets