Ethos and Grand Prix d’Horlogerie de Genève bring the world’s finest watches to India


(L-R) Aurel Bacs, Carlo Lamprecht, Carine Maillard & Yashovardhan SabooINVC,
For the very first time, Ethos, India’s largest luxury watch retailer, brings the extremely prestigious and coveted Grand Prix d’Horlogerie de Genève (GPHG) to India. Ethos Watch Boutiques, with its pan – India presence, is rapidly becoming the country’s preferred retailer for the world’s best known watch brands. In line with its global standards of business conduct and service, Ethos adds another feather to its cap by bringing the finalists of the world’s highest watch-making awards to New Delhi, India.

At the GPHG, New Delhi, discerning watch lovers and collectors will get the rare opportunity to admire 72 phenomenal timepieces from participating luxury brands including Breguet, Blancpain, A. Lange & Söhne, Van Cleef & Arpels, Jaquet Droz, Harry Winston, OMEGA, Bulgari, Chanel, Louis Vuitton, Chopard, Breguet, Mont Blanc, Hublot, Hermes, TAG Heuer. Each will unveil these special creations that showcase their expertise and excellence in haute horlogerie. Other internationally acclaimed luxury watch brands like Urwerk, Frederic Jouvenot, Grönefeld Parallax,Delaneau among others, which have so far not entered Indian retail, will also reach the Indian connoisseurs at this symposium.

Mr. Yashovardhan Saboo, Chairman, Ethos Ltd.Regarded as the most prestigious awards in horology, winning at the Grand Prix d’Horlogerie de Genève (GPHG) is an honour that luxury watch brands the world over vie for every year. With various categories to compete under and an extremely distinguished jury to convince, every notable watch-maker presents only their finest, most unique and technically superior creations at the GPHG each year. Prior to the prize-giving ceremony held in November of each year in Genève, the participating watches travel to two countries to showcase these exemplary creations. This year Ethos is proud to be bringing the conference to India where enthusiasts can discover and admire the finest timepieces of the year. The event was envisioned by Mr. Yashovardhan Saboo, Chairman – Ethos, in collaboration with luminaries as Mr. Carlo Lamprecht, President – GPHG foundation, His Excellency Dr. Linus Von Castlemur, Ambassador of Switzerland and Mr. Aurel Bacs, President of the Jury – GPHG.

Mr. Yashovardhan Saboo, Chairman Ethos, commented, “GPHG represents the pinnacle in fine watch making. Bringing the first GPHG symposium of finalist watches was a dream for us at ethos. Ethos was borne out of passion for watchmaking and ethical business. Each of the GPHG watches reflects the same passion of its creation, craftsman and designers. These watches are not symbols of luxury they are symbols of excellence and creativity of the art of horology, just like fine paintings, sculptures or architecture. India and Indians have always appreciated fine art and for this reason alone, these watches will find an enthusiastic response in India.”

“The Indian market is evolving and developing fast. As our growth accelerates we can expect a large boost in the market for fine watches too.” he added.


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