Emami launches ammonia-free Diamond Shine Luxury Crème Hair Colour
INVC NEWS Chandigarh, Following a successful test launch in West Bengal, Emami Limited launches its all new Emami Diamond Shine Luxury Crème Hair Colour in the national market. Glamorous Bollywood Diva, Shilpa Shetty has been roped in to endorse the brand. Hair Colour is primarily used by consumers for grey coverage or a style makeover. Consumers are thus always on the lookout for hair colours which last longer and reduce the need for frequent ‘touch up’ applications. Speaking on the occasion, Ms. Priti Sureka, Director, Emami Limited said “Crème Hair Colour is a sunshine category in the FMCG space. Women today are looking beyond grey hair coverage – they don’t just want to look young, but also feel young and confident. They want to make a statement, want to stand up and be noticed. Unfortunately, most available hair colours don’t last beyond a couple of weeks, forcing frequent applications. Users feel hassled and it pinches their pockets. To plug this need gap, we have launched Emami Diamond Shine, a technologically superior product created by renowned international and Indian hair colour experts with 11 ayurvedic herbs and diamond serum. It gives colour that lasts 2X longer, superior shade delivery, softness & shine, and comes at a price similar to what users pay for their regular hair colour.” Emami Diamond Shine Luxury Crème Hair Colour is ammonia-free, offers 100% grey coverage. Aloe vera conditioners keep hair soft and protect it from damage.