INVC NEWS
Mumbai : Amidst escalating tensions between India and the Maldives, EaseMyTrip takes a stand, suspending all flight bookings to the Maldives in support of India. Discover the impact and implications of this bold move. In the wake of controversial remarks against Indian Prime Minister Narendra Modi made by Maldivian leaders, a noticeable repercussion is unfolding. An online boycott campaign against the Maldives has commenced. Following derogatory comments directed at India’s Prime Minister by ministers in the Maldives, EaseMyTrip (EMT), a significant travel company, has made a decisive move. The company’s Co-founder and CEO, Nishant Pitti, announced the suspension of all flight bookings to the Maldives.
Suspension of Flight Bookings EMT, an online travel company, has suspended all flight bookings to the Maldives. This decision follows venomous comments from Maldivian leaders aimed at Indian Prime Minister Narendra Modi following his visit to the Lakshadweep islands. Nishant Pitti, the Co-founder and CEO of EaseMyTrip, declared the suspension of flight bookings in solidarity with India through a social media announcement on platform X.
The Social Media Impact In response to the controversial statements made by Maldivian leaders against PM Modi, the hashtag #BoycottMaldives has gained traction on Indian social media. Thousands have already abandoned their plans to visit the Maldives, significantly affecting the tourism flow. With a considerable number of Indian tourists frequently visiting the Maldives, this setback could severely impact Maldivian tourism.
EaseMyTrip’s Stance Nishant Pitti, while expressing solidarity with India, emphasized that EaseMyTrip has canceled all flight bookings to the Maldives. Simultaneously, they have initiated the #ChaloLakshadweep campaign, advocating the beauty of the Lakshadweep islands as comparable to the Maldives. The CEO’s post on platform X further elaborated their intent to promote this ancient destination with special offers, highlighting PM Modi’s recent visit.
The Escalating Dispute In the midst of escalating tensions between India and the Maldives, the hashtag #BoycottMaldives has gained substantial momentum on social media. This trend directly impacts Indian tourists, causing cancellations of planned trips to the island nation.
Impact on Tourism With the increasing controversy, Indian tourists are refraining from traveling to the Maldives. Reports from news agency ANI state that Nishant Pitti’s statement in support of India has resulted in the cancellation of Maldives flight bookings through EaseMyTrip, impacting Maldivian tourism. Pitti’s affirmation on social media platform X underscores EaseMyTrip’s decision to cancel all flight bookings to the Maldives.
Moving Forward: #ChaloLakshadweep Campaign Emphasizing the natural allure of the Lakshadweep islands, Nishant Pitti proclaimed on platform X that EaseMyTrip would introduce special offers to promote this destination, likening it to the Maldives. This announcement came in the backdrop of escalating tensions between India and the Maldives, instigating the viral #BoycottMaldives trend on social media.
Conclusion As the rift between India and the Maldives intensifies, the social media campaign #BoycottMaldives gains momentum, leading to a significant impact on the Maldivian tourism industry. The stance taken by EaseMyTrip, suspending all flight bookings to the Maldives, further amplifies the rift, prompting a shift in travel plans among Indian tourists. The initiation of the #ChaloLakshadweep campaign aims to redirect attention towards the beauty of Lakshadweep, offering alternatives to the Maldives for Indian tourists.
