DSK Motowheels, one of India’s most well-established and strongest players in the superbike industry, unveiled the range of its legendary Italian superbike brand ‘Benelli’ for the first time in North India, followed by the announcement of its first DSK Benelli showroom launch in New Delhi. The state-of-the-art showroom is situated in one of the most buzzing and central locales of the capital, at Faiz Road, Karol Bagh, near Jhandewalan Metro, showcasing the entire range of DSK Benelli superbikes available in India under the dealership of ‘Torque Bikes’.
With a view to strengthen its setup, DSK Benelli also aims at expanding its reach across Northern India, reaching out to a larger audience of superbike enthusiasts in the coming months.
The bikes showcased includes the sporty-looking Tornado Naked Tre, or TNT superbikes that encompass the TNT 300 – In-line two cylinder 300cc engine, TNT 600i – In-line four cylinder 600cc engine, TNT 600 GT – In-line four cylinder 600cc engine, TNT 899 – In-line, three cylinder 898cc engine and TNT R – In-line, three cylinder 1131cc engine.
Speaking on the launch, Shirish Kulkarni, Chairman, DSK Motowheels said,“Our main focus is to align DSK Benelli’s presence across all strategic locations to generate strong brand eminence. In order to enhance our presence across North India, the country’s capital ‘Delhi’ is an inevitable choice to begin with and is one of our key target markets. Our dealerships will not only act as a platform to sell motorcycles but also as a place for DSK Benelli superbike enthusiasts to interact with other bikers and share their love for the Italian superbiking experience.”
Born of rich, pure lineage, DSK Benelli today boasts an impressive range of globally-respected superbikes that marry heritage, innovation, styling and technological prowess. Benelli’s distinctly stylish motorcycles are known for their Italian flamboyance and the ability to provide riders from all walks of life a pure, high-performance experience.
DSK Motowheels is assembling and selling Benelli bikes across the country and supporting them with a good backup of service and spares. With its mounting sales and service network, the brand offers 24 x 7 on call breakdown service.