Hindustan Times Cyber Hub Friday Jam Season 5 kicked off on May 25th with a grand launch event featuring the star cast of Veere Di Wedding and a
dynamic performance by Punjabi sensation Guru Randhawa. This was followed by a soulful evening with fusion-rock band Indian Ocean in week 2 and a smashing performance by famous Delhi-origin band Euphoria in its third week.
Winning the heart of the country since 1988, the band Euphoria thrilled the crowd with an electrifying performance yet again with their hit tracks.
Palash Sen, lead singer of Euphoria said, “We are bringing happiness, entertainment and lots of dhoom for the people of Delhi and Gurugram. Coming to Friday Jam is like coming back to your family all over again. So, the excitement is even more. I am very happy, as this is the time when we are trying to bring our music out to the people. We have realized over the years that it’s very difficult for major labels to support non-film music. Now we are doing it single-handedly and on our own.” He added.
The jam engaged a large number of people at DLF Cyber hub Amphitheatre with evergreen tracks such as Dhoom, Maaeri, Rok Sako To Rok Lo, Aana Meri Gully, and Mehfuz among others.
“HT Friday Jam is not just a concert for us, it is a jam featuring Euphoria and all Euphorians. The audience and the band are going to be part of one big jam session, where boundaries vanish and we all are together as one. There are no age barriers or social differences and everyone is invited to this party. We are pumped up for a euphoric Friday.” said Sen before the live concert.
Puneet Uppal, AGM Marketing, Hindustan Times said, “Friday jam is one of the most loved music festivals of Delhi-NCR. Every year, we raise the bar and present a blend of musical genres such as Bollywood, Fusion, Alternative and Sufi among others. We deliver over 50,000 eyeballs to a brand and give marketers the opportunity to create exciting experiences for the audience through our platform.”