DD Free Dish cross 40 million Household
DD Free Dish, is a multi-channel Free-To-Air Direct to Home (DTH) service of Prasar Bharati. Primary objective of DD Free Dish is to provide an alternative and affordable platform for quality entertainment & information to people without any subscription fee.
Presently DD Free Dish hosts 161 TV channels including 91 Doordarshan channels (comprising of 51 cobranded educational channels), 70 private channels and 48 radio channels. With effect from 1.4.2021 DD Free Dish private TV channel bouquet would comprise of 10 Hindi GEC, 15 Hindi Movies, 6 Music, 20 News, 8 Bhojpuri, 3 Devotional and 2 Foreign channels. DD Free Dish is presently under upgradation and is expected to add another few channels in its bouquet by May 2021. Recently an online webapp has also been released that aids consumers in finding DD Free Dish Set Top Box dealers based on their nearest location.
The 2021 edition of the FICCI-EY report on the Indian media and entertainment (M&E) sector released in March 2021 showcases the present and future growth scenario of every segment of M&E viz. TV, radio, print, digital, etc. in the light of demand patterns shift aided by the growth of digital infrastructure accompanied by accelerated digital media adoption .