Guided by the vision of helping to change someone’s life by pledging to donate their eyes, Connect Broadband celebrates this Diwali by launching “Darkness to Light Campaign”. The value of something is realized only when it is no longer available - The campaign video capturing the enactment of this narrative was screened, and website launched, urging people to pledge their eyes and help bring light into the lives of people by donating their eyes. The Video was launched on all social media handles, followed by the distribution of sweets among Blind School inmates by Connect employees.
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A special page designed for the campaign ‘connectzone.in’, http://eyesforever.org/ will facilitate the process of registration to pledge for eye donation.[/caption]
Arvind Jalota, Chief Business Officer, Connect Broadband said, “The Management and staff of Connect are committed towards educating more and more people to pledge their eyes. Our message to people is clear. We want everyone to come forward and donate their eyes. Let’s overcome the superstitious beliefs and try to change someone’s life. Darkness to Light campaign is an initiative towards this noble cause.”