Thursday, April 9th, 2020

Cyprus Tourism to enter Indian Tourism market

pic2cyprusM.M.Khanna,
INVC, Chandigarh, The Cyprus Tourism Organisation (CTO) has announced its plan to foray into the tourism market in India with incentives and MICE centric tourism products today. As part of CTO’s strategic plan to attract more tourists from the Indian subcontinent, the organization will hold a two-city roadshow in Delhi and Mumbai on October 23 and 25 respectively. The roadshows will be a direct Return of Investment for the suppliers who know the market is a great compensation for the slower European markets. Cyprus considers India as a very important market and the country plans to roll out a series of promotional activities post its roadshows. During the initial phase of its plan, CTO will focus on targeting the conference and incentive markets in India besides encouraging affluent Indian consumers to experience Cyprus with affordable international holiday packages. Announcing the plans, Vassilis Theocharides, Director, Dubai Office said, “We are constantly on the lookout for new business activities in newer growth markets with high potential for growth. As a new destination with well developed infrastructure for MICE activities, we can assist corporates with business solutions for their conference and event needs.” Cyprus has an expansive coastline that supports a wide range of activities, be it beach activities at locations ranging from secluded bays, to lively resorts, sandy beaches and rocky coves; the island has something for everyone. There are a myriad of activities that one can indulge in while visiting Cyprus. Starting with snorkeling and diving in the warm crystal clear seas to windsurfing, sailing, coastal cruising and even extreme adventures like deep-water fishing; visitors are just spoilt for choices. The island has a well developed physical and social infrastructure. Efficient dual carriage motorways link all towns and resorts, keeping travel time low and giving visitors the freedom to indulge in their pursuits. Indians travelling to Cyprus can bank on any of the mid-eastern carriers which connect many Indian cities with the island. Cyprus plans to engage the two major hubs - Delhi and Mumbai, as these cities generate a big chunk of outbound travellers from India. “We will be actively engaged in promotional activities once our tourism products have been launched in the Indian market,” added Vassilis. Cyprus has been analysing the Indian market for some years now. It has been participating in major travel industry events in India. It took part in the first IBTM (Incentives, Business, Travel and Meetings Expo) in early September this year and organized an exclusive workshop for the MICE market in India. It will highlight its business tourism products at the upcoming roadshows in Delhi and Mumbai. The roadshows will help identify the demands of Indian travellers and ensure that the island’s diverse leisure tourism offering is communicated effectively to help increase Indian visitor arrivals to Cyprus.

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