Consumer BRAND Start-up Vandelay Brands Taps into Personal Care & Healthcare Markets, Targets INR 70+ Crore Gross Revenue in FY 22
The company is all set to clock more than 100 per cent growth in the current year since its inception in June 2020 using a hybrid business model (D2C-cum-e-commerce)
- In the past one year, the company served ~450,000 families by fulfilling an average of 1369 orders a day
- In Q1 FY 2021-22 alone, it fulfilled 200,000 orders, with a customer repurchase rate of 10 per cent
- Vandelay is a brand that uses the asset lite model by collaborating with small and medium-sized enterprises (MSMEs) to manufacture products to its designs, specifications and standards and thus controls the process from production to QC and pre shipment inspection
- Vandelay products are certified by International and domestic regulatory bodies, as the case may be
Tapping into the growing need for personal care, healthcare and wellness during the pandemic, India’s homegrown consumer start-up Vandelay has fulfilled more than 500,000 orders since its launch in June 2020. In the past one year, Vandelay has clocked more than 100 per cent growth and is already on track to increase its Gross revenue Sales to more than INR 70 Crore in FY 21-22. The company’s expertise in leveraging the digital market space to provide customers with premium products ranging from consumer-grade medical devices and equipment for management of diseases, including COVID-19, to nutraceuticals, home diagnostics and mother-and-baby products.
The brand and concept founded by brothers Kunal Saha and Joey Saha, Vandelay has served approximately 450,000 families; in Q1 FY 2021-22 alone, the company fulfilled 200,000 orders, with a customer repurchase rate of 10 per cent. The company is all set to clock more than 100 per cent growth in the current year since its inception in June 2020 using a hybrid business model (D2C-cum-e-commerce). Vandelay products are available on Amazon and Flipkart in India and are among the top-rated purchases. They continue to add new products, and are adding an average of 5 new products or variants every month.
Mr. Kunal Saha, Director and Co-founder, Vandelay holds a Master’s degree in Marketing and Strategy from Warwick University, UK, and leads the entire management of business operations with a vision to make Vandelay a premier lifestyle and personal care brand. Speaking on the occasion Mr. Saha said, “When COVID-19 hit us, there was a sudden surge in demand for protective gears such as masks as well as medical devices. However, due to supply shortage and lockdown restrictions, people were not able to buy these from chemist shops, as they usually do. That is when we decided to step ahead to ease their problems and ensure availability of critical healthcare supplies at their doorstep. In the past one year, Vandelay has fulfilled an average of 1369 orders a day that include N95 masks, pulse oximeters, oxygen concentrators, steamers, ear plugs, multivitamin tablets, and nutrition supplements. Despite the looming threat of the resurgence of COVID-19, we are constantly augmenting our capability and reach to ensure people get what they need.”
“We are working to create next-generation nutraceuticals and add more products to the existing range, as well as launch a new range of lifestyle products in this market. We are also exporting products to the UK, Germany, and the US”, added Mr Saha.