The 9th edition of Seagram’s Blenders Pride Fashion Tour brings back panache and glamour with leading names from the fashion industry to make the world a stylish place. The designers featuring this season at the Blenders Pride Fashion Tour are Falguni & Shane Peacock, Gaviin Miguel, JJ Valaya, Neeta Lulla, Pankaj & Nidhi, Rocky S, Suneet Varma, Tarun Tahiliani, Vikram Phadnis and Wendell Rodricks.
Blenders Pride Fashion Tour 2013 will commence in Chandigarh on September 28thand conclude on November 24th in Mumbai, an exciting 60 day journey. From Chandigarh to Mumbai, 6 cities will play host to the work of 10 masters of the craft, and their spectacular creations, at what is acknowledged as the benchmark for the Indian fashion calendar. Speaking on the tour, Raja Banerji, General Manager - Marketing, Pernod Ricard India said, “Fashion and trends are ever evolving and it’s a challenge to curate the best new work, but we thrive on it. The Blenders Pride Fashion Tour experience across six cities is differentiated and a permanent marker for style in the Indian calendar, and we will deliver on expectations again in its ninth edition in 2013”.
After a grand preview in Mumbai that took place on September 17, the eagerly awaited fashion extravaganza kick starts in Chandigarh at Hotel Mountview over the weekend, featuring Neeta Lulla and Falguni & Shane Peacock on day 1 and Vikram Phadnis and Wendell Rodricks on Day 2 of BPFT.
B-town celebrities Yami Gautam, Ayushmaan Khurana and Neha Dhupia will feature as showstoppers for Vikram Phadnis and Neeta Lulla respectively.
Seagram’s Blenders Pride Fashion Tour 2013, launched the keenly awaited television, digital and print campaign featuring stunning Singer-Actor-Performer, Priyanka Chopra. Shot in the Big Apple by ace lens man and director Bharat Sikka, Priyanka as brand ambassador for Blenders Pride Fashion Tour is seen casting her spell on New Yorkers in a stylish black and white campaign so definitively Blenders Pride.
The Blenders Pride Fashion Tour 2013 is executed by talent that is world class- Alison Kanuga for choreography, Ambika Pillai for hair & makeup and only the finest runway models.