Brandcare medical advertising and consultancy Ltd., a specialized communication agency devoted to healthcare, successfully conducted an intercollegiate contest on Grooming Healthcare Marketers. The event was graced by eminent personalities from healthcare industry like Mr. Satya Mahesh Kallakuru –Associate Director, Head of Sales Force Effectiveness, Merck Group along with Ms. Rashmi Thosar- CEO and founder Brandcare who shared their views with the participants on real world of healthcare marketing.
The event was attended by students along with the participants who showcased their projects in a case study presentation on trending topics like Emerging market opportunities study, brand perceptual map analysis, prioritizing molecules launch for expansion plans, etc. The event opened up the discussion of how healthcare is a booming industry and is the next big thing as far as career is concerned. The panel discussion with Ms.Rashmi Thosar- – CEO and founder Brandcare and Mr. Satya Mahesh Kallakuru –Associate Director, Head of Sales Force Effectiveness, Merck Group helped student to really understand the in depth information about healthcare industry. The Q & A session also saw interesting insights from the participants and students as well. Based on their performance sthree winners were chosen for the same. The first prize was given to Rimma Thakkar from JBIMS, second winner was from IIM Indore- Aditya Nagrare and the third prize was given to Sneha Menon –JBIMS and Dhruv Desai from NMIMS.
Talking about the event, Rashmi Thosar- CEO of Brandcare Communication Pvt. Ltd. said, “It was a pleasure hosting this event with so many talented young minds that are truly passionate about their career. The panel discussion with the student was refreshing. With this initiative we are hoping to help aspirants to have their first hand of experience about the healthcare industry.”