Blue Dart Extends its successful First Time Buyer Program
· Applicable to all customers signing up for Blue Dart’s International Services
· The program is also extended to MSMEs signing up for all Domestic and International services during the period
· Extended from the period between September 2019 – December 2019 and now valid from 1st January to 31st March 2020
Commenting on the announcement, Ketan Kulkarni, CMO & Head - Business Development, Blue Dartsaid, “Blue Dart has always focused on going beyond customer satisfaction to ensurecustomer delight. Our customers are the most important part of our business, we value them and work tirelessly to ensure that we offer the best solution to meet their needs. As part of ourcontinuous effort towards higher engagement and sustaining a strong relationship with our customers, we introduced the First Time Buyer program.Every new customer is presented with a memento, other offers through the year and a dedicated and quick response team to welcome them aboard, reassuring them that they have made the right decision to partner with us for their logistics requirements”.
Blue Dart continues to maintain a strong focus on MSMEs, a segment that is seen as the growth engine of India’s economy. MSMEs contribute to more than 45% to India’s manufacturing sector and more than 30% to the country’s GDP and have grown at more than 10% CAGR inthe past 5 years.
Blue Dart with its core competence in being the best and setting the pace in the industry aims to be a Partner of Choice for MSMEs in the country. Blue Dart will extend the First Time Buyer program to MSME customers who sign up between January2020 to March 2020, for international and domestic services.