INVC, Chandigarh, The 9th edition of Seagram’s Blenders Pride Fashion Tour brings back panache and glamour with leading names from the fashion industry to make the world a stylish place. The designers featuring this season at the Blenders Pride Fashion Tour are Falguni & Shane Peacock, Gaviin Miguel, JJ Valaya, Neeta Lulla, Pankaj & Nidhi, Rocky S, Suneet Varma, Tarun Tahiliani, Vikram Phadnis and Wendell Rodricks.
Blenders Pride Fashion Tour 2013 will commence in Chandigarh on September 28th and conclude on November 24th in Mumbai, an exciting 60 day journey. From Chandigarh to Mumbai, 6 cities will play host to the work of 10 masters of the craft, and their spectacular creations, at what is acknowledged as the benchmark for the Indian fashion calendar. Speaking on the tour, Raja Banerji, General Manager - Marketing, Pernod Ricard India said, “Fashion and trends are ever evolving and it’s a challenge to curate the best new work, but we thrive on it. The Blenders Pride Fashion Tour experience across six cities is differentiated and a permanent marker for style in the Indian calendar, and we will deliver on expectations again in its ninth edition in 2013”.
After a grand preview in Mumbai that took place on September 17, the eagerly awaited fashion extravaganza kick starts in Chandigarh at Hotel Mountview over the weekend, featuring Vikram Phadnis & Wendell Rodricks on day 2 of BPFT.
Vivacity and joie de vivre come together in Vikram Phadnis’scollection, which is a celebration of the spirit, woven intricately into structured silhouettes. It is a diffusion line with no heavy bridals. Everything is simple which includes a few Indian pieces and some fusion wear. Blacks, maroons, golds, beiges, creams and ivories, all with a hint of embellishment, come alive on every garment. The collection is a reflection and an amalgamation of the colours of Blenders Pride. A lot has been mingled together to echo the brand that is Blenders Pride. Saris, anarkalis, sherwanis have a lot of fluidity in them. Vikram’s showstoppers for the evening were actors Yami Gautam and Ayushmaan Khurana.
Stimulated by a musical tribute to Cole Porter, done by a group of interesting people like Iggy Pop and Blondie, Wendell Rodricks’ collection ‘Red, Haute and Blue’ is a festivity of that style. The inspiration for this collection comes from the new blue packaging, which Wendell has done for the Blenders Pride Reserve Collection 2013. The Grand Finale of Chandigarh with Wendell’s collection radiates youthfulness. Hot tunes mix with sizzling garments in invigorating colour palettes. Like the songs used, the colours are also very ‘poppy’ in nature. Bright neon green, peacock blue, hot pinks create that lively and young atmosphere and at the same time come from a certain space that was a time of great fun; namely, the 30s.In keeping with Wendell’s signature minimalist style, the Red, Haute and Blue collection is true to the title of the collection in more ways than one.
Seagram’s Blenders Pride Fashion Tour 2013, launched the keenly awaited television, digital and print campaign featuring stunning Singer-Actor-Performer, Priyanka Chopra. Shot in the Big Apple by ace lens man and director Bharat Sikka, Priyanka as brand ambassador for Blenders Pride Fashion Tour is seen casting her spell on New Yorkers in a stylish black and white campaign so definitively Blenders Pride.
The Blenders Pride Fashion Tour 2013 is executed by talent that is world class- Alison Kanuga for choreography, Ambika Pillai for hair & makeup and only the finest runway models.