Australia Executive Education Market Outlook to 2024
The report titled "Australia Executive Education Market Outlook to 2024 –Driven by Rising Popularity of Online Education and Launch of Innovative Programs" provides a comprehensive analysis of executive education market in Australia. The report focuses on overall market size in terms of revenue generated through enrollments in executive education; Australia Executive Education Market segmentation by type of Executive Education (Executive Masters and MDP) on the basis of revenues and enrollments, by type of Executive Masters (Executive MBA and Executive Non MBA) on the basis of revenue and enrollments, Executive Masters Programs by type of mode of delivery (Offline, Online and Blended), By element of Executive Masters (Structured and Customized), By type of Executive Non MBA Programs (Leadership, Health, Project Management, Public Administration, Accounting and Others), MDP By Duration of the Program. The report also covers the overall competitive landscape, trends and growth drivers, issues and challenge, market share in terms of enrollments and number of programs, strengths and weaknesses of major universities and government regulations. The report concludes with future projections and analyst recommendations highlighting the major opportunities and cautions.
Market Overview and Size
The Australia executive education market was observed to have a decent growth in the review period 2014-2019. Factors such as increase in the number of graduates, rise in the working professionals, growing popularity of online education, launch of new innovative executive education courses stimulated the growth in the executive education market in Australia.
By Type of Executive Education (Executive Masters and MDP): Executive Masters dominated the executive education market in Australia due to higher fees being charged for executive masters courses. Therefore, despite of less enrollments in such courses, executive masters dominate the market due to a higher revenue being generated by it.
By Type of Executive Masters (Executive MBA and Executive Non MBA): Executive MBA dominated the executive masters market in Australia since most of the people prefer such courses in order to achieve senior management or leadership roles in organizations.
By Mode of delivery of Executive Masters: Most of the Executive masters are delivered offline and hence, offline is the most preferred delivery mode by most of the universities in Australia. Online mode has just started gaining popularity and hence, is the second most preferred mode of delivery.
By Element of Executive Masters (Structured and Customized): Most of the Executive Masters are structured since the electives are only provided in few of Executive MBA and usually there are no electives in Executive Non MBA programs. Therefore, structured executive masters dominated the market in terms of number of programs.
By Type of Executive Non MBA Programs (Leadership, Health, Project Management, Public Administration, Accounting and Others): Among the Executive Non MBA Programs, Leadership Programs dominated the market since they are high in demand in Australia. After Leadership, Health related executive masters are the most provided by the universities in Australia.
By Program Duration of MDP (0-1 days, 2-3 days, 4-5 days, 6-10 days, 10+ days): Most of the MDP courses were of duration around 0-1 days and hence, they dominated the MDP market in Australia in terms of number of programs on the basis of duration.
Competition within the Australia Executive Education market was observed to be moderately fragmented along with the presence of number of Universities. The major universities in the Australia Executive Masters market include Bond University, University of New South Wales (UNSW), University of South Australia, University of Melbourne, Torrens University and others. The major universities in the MDP market include UNSW, University of Melbourne, University of Sydney, Monash University, Australian National University, Queensland University of Technology and others.
Future Outlook and Projections
Australia Executive Education market in anticipated to grow at a positive growth rate due to the emergence of online education, rise in working population, launch of women only oriented programs, evolvement of education aggregators, emergence of new market entrants such as online providers and management consultancy firms and growing popularity of Blended Learning programs. For business schools offering executive education courses, there will be disruption that may happen in the future such as emergence of fierce competition from aggregator by offering White Label programs, online alternatives to classroom teaching, rising demand from employers for corporate training. It is anticipated that with new players in the market, business schools are prepared to offer programs that are tailored to employers. Moreover, business schools will also adopt new software tools to measure impact during and after the training program.