INVC Bureau
New Delhi. ASUS, a technology-oriented company with an alliance with Garmin Ltd have unveiled their Garmin Asus Nuvifones M20 and G60 in the Indian market. Boasting compact designs and intuitive usability, these location based mobiles are aimed at customers looking for smart phones. With the nuvifone, Garmin-Asus intends to introduce location-centric approach in the lifestyle of the Indian people through their location based services.
ASUS is one of the leading technology companies of the new era and has created path breaking devices and consumer products over the years. Garmin is an industry leader in the manufacturing of location based devices. The joint collaboration of both these industry giants created the nuvifone which offers the best features of both the avenues.
Addressing the media at the launch of the phones, Mr. Edward Wang Business Head, Mobile Communication Business ASUS) said “Garmin and ASUS believe it’s important to offer Indian customers the latest and updated technology so that they can own a device that meets their individual desires and needs. The Garmin-Asus nüvifone series is an industry first to integrate a cutting-edge personal navigator with a premium phone. All in all, the nuvifone series will act as a complete package for the smart phone buyers as it will bring people together via location based services. Coupling the expertise of a multimedia phone and a location based device will offer both the premium services in one compact package to our consumers”
While Addressing the media, Mr Rajat Tandon ( Director, Sales-India, NAVTEQ) said “NAVTEQ is delighted that Garmin-Asus has chosen to use NAVTEQ maps in their nuvifone series. NAVTEQ has used its global capabilities to build a premium navigable map of India, unlike anything that has been available before. We expect this focus on navigable data, coupled with our understanding of how consumers navigate, to provide a premium experience to users of the Garmin-Asus devices”
The Garmin-Asus nuvifone brings maps to life with high quality data from global map provider, NAVTEQ. Research indicates that when Indians ask for directions, the most commonly requested destinations are city centers and the most commonly provided cues include bank, hospitals, movie theaters and places of worship. The NAVTEQ map of India includes a significant collection of these commonly referred to Points of Interest.
