With the objective to promote India as a Filming Destination and show case the policy initiatives undertaken to facilitate co-production Agreements, Minister for Information & Broadcasting, Smt. Ambika Soni, Minister for Information & Broadcasting is visiting Poland from 3rd July – 5th July 2012. The visit is also expected to highlight the initiatives taken by the Government in promoting programmes such as the National Film Heritage Mission, the proposal to set up the Films Commission, Centenary Celebrations of Indian Cinema and the enhanced participation of Poland during the International Film Festival at Goa later this year.
During the visit, the Minister is expected to have detailed discussions with her Polish counterparts in the Broadcasting and Films sector. On the agenda is also the meeting with the officials of the Polish National Television, TVP. It is expected that experience of Doordarshan as a public service broadcaster with nearly 1500 transmitters will be shared in terms of programming, content development, infrastructure roadmap and reach. The possibility of bringing synergy and promoting cooperation between the activities of the two national broadcasters would also be explored in the areas of training exchange programmes, sharing of technology, content development including software and possibility of promoting DD through its DTH platform in countries such as Poland.
During the course of her visit, the Minister will also be signing an Audio visual Co-production Agreement with her counterpart H.E. Mr. B. Zdrojewski, Minister of Culture and National Heritage of the Polish Government. This would provide a legal framework for promoting AV productions, especially production of films for Cinema and Television. Currently, as part of the initiative, the Government has signed co-production agreements with Italy, UK, Northern Ireland, Federal Republic of Germany, Brazil, France and New Zealand.
One of the key highlights of the Minister’s visit is expected to be discussions regarding preservation of film Heritage at the National Film Archives of Poland. It is expected that the initiatives taken by the Government for promoting film preservation and film restoration through the National Film Heritage Mission will be shared with the Polish Government.
The Minister is also expected to highlight the potential of the Indian film Industry in the context of promoting India as a Filming Destination. The initiative of the Ministry to establish a Films Commission to promote single window clearance for necessary permissions to foreign production companies and film makers would be shared with the Polish Government. It is expected that this idea will also facilitate film tourism in the country. This would not only result in increased visitor influx and therefore greater earnings, but also serves to generate increased employment opportunities not only for the indigenous film sector.
During her discussions with the key principals of the Polish Government, the Minister is also expected to have a wide ranging dialogue for enhancing the cooperation between the Directorate of Film Festival and Polish Government. The endeavour would be to organize Film Festivals in both countries as per mutually agreed terms and conditions. It is expected that this possible collaboration would lead to projection of excellence of film art, film culture and possible cooperation between the film fraternity. During the last film festival at Goa, a special package on spot light on Poland was organized. Some of the prominent films screened included “Made in Poland”, “The Winner” and “ My Name is Ki”. IFFI, Goa is recognized by the prestigious body International Federation of Film Producers Association.