Commenting on these developments, Anuj Khanna Sohum, the Chairman, MD and CEO at Affle said “We would like to thank LTA as well as all other Singapore government agencies for the opportunity to prove our platforms and our ability to drive meaningful citizen engagements on connected devices. We would also like to thank IMDA for accrediting our platforms and their continued support. These wins are significant validation of our Affle2.0 verticalization strategy and strengthen our long-term growth trend.”
Commenting on the win, Charles Yong, Chief Architect and Chief Technology Officer of Affle said “We are delighted to be a part of the project with LTA. Our platforms are verticalized towards delivering citizen data platform (CDP) services and personalized citizen engagement through our data management platform – ‘mDMP’, programmatic marketing platform – ‘RevX’, omnichannel engagement platform – ‘Vizury Engage360’, and our mobile ad fraud prevention platform – ‘mFaaS’.”
“We are excited for Affle to be empowering citizen-centric engagement projects with LTA and other Government agencies, contributing to a customized experience for the citizens/customers. We hope they will continue to help drive the digitization journey for both the Government and enterprise sectors in Singapore”, said Mr. Edwin Low, Director of Innovation & Tech Ecosystem, Infocomm Media Development Authority of Singapore.
These milestone celebrations come soon after Affle completed one year of a successful IPO in India on 8th August 2020.