New Delhi ,
A true-blue superstar in her own right, Aditi Rao Hydari will walk the Red Carpet at the 75th edition of the Festival de Cannes with vivo India. An undisputed creative livewire, a singer, actor and a dancer par excellence, Aditi Rao Hydari will represent the innovative global smartphone brand vivo India in a one-of-a-kind association at Cannes.
vivo India, will partner with Aditi Rao Hydari to bring to life their cinematic vision through their #Mylifeisamovie campaign. The brand will bring to light this idea by being a part of the globally recognized film festival happening from 17th May-28th May 2022.
Speaking on her partnership with vivo, actress Aditi Rao Hydari said, “Vivo India represents innovation and creativity, and it is something I resonate with as an actress. I am excited and thrilled to walk the red carpet of the Cannes Film Festival to represent the brand and India on the global stage. As an artist myself, being a part of a prestigious institution that celebrates cinema is an exhilarating feeling.”
“At vivo, everything we do stems from a place of joy and optimism. And the smartphone plays a pivotal role in capturing this joy and making it last forever. It is a significant moment for both vivo and Aditi Rao Hydari as we make our debut at Cannes 2022. We look forward to capturing her maiden journey to Cannes 2022 on our flagship X80 series’ cinematic style video mode and make it a moment to remember said Yogendra Sriramula, Director Brand Strategy, vivo India.
A joint effort between Fetch India — a new-age digital-first Indian agency to curate unique experiences at Cannes and Mixed Route Juice a creative agency creating unique digital experiences for vivo India.