5 campaigns advocating their agenda on Swachh Bharat Abhiyan

New Delhi,

Launched in 2015, Swachh Bharat Mission (SBM), has come a long way. The programme made sure that cleanliness and sanitation found a place in India’s governance landscape. The programme was aimed at transforming the behaviour of the masses on issues of sustainable waste management. It is quite apparent that six years after the announcement with much fanfare, there has been no. of brands who have initiated the campaign at their level to make a change in the society.  


Delhi Swachhta Abhiyaan by Astute Care
Astute Care recently celebrated the 72nd Republic Day by launching ‘Delhi Swachhta Abhiyaan’, which is a series of special cleanliness drives in Delhi. The facility and home sanitization major pledged 100 hours of cleanliness drive in the capital city. The first leg of the campaign was carried out in Dwarka sector 5 and on 1st February it will begin the second leg of the campaign. The second leg of the campaign will be carried out at the Dwarka sector 10. The Delhi Swachhta Abhiyaan aims to create consciousness vis-à-vis waste management for a ‘Cleaner and Greener’ Delhi by taking a small step to make a big difference. Four cleaning crews and one executive will gather at the location and start sweeping to make the place neat and clean. Astute Care will also collect trash and dispose of it in the nearby MCD disposal center.
Swachhata Doot by HUL

Launched under the Swachh Aadat, Swachh Bharat programme by Hindustan Unilever Limited (HUL), the Swachhata Doot initiative is an important step towards addressing and tackling India’s sanitation crisis. The Swachhata Doot programme urges everybody to be ‘messengers of change’. More than 4,000 employees from 25 HUL factories have embraced the new role of ‘Agents of Change’ (Swachhata Doot). They educate and motivate their communities to adopt better WASH habits.

Swacchta Pakhwada 2020 by  Bharat Petroleum Corporation Limited

Bharat Petroleum Corporation Limited (BPCL) is a Government of India controlled Maharatna oil and gas company. BPCL employees stood strong in the fight against the virus. They made a collective contribution of INR 4.27 Crores from their salaries. As part of its corporate social responsibility for COVID-19 relief, the PSU organised ‘Swachhta Pakhwada 2020’ from July 1 to 15, 2020. This special initiative was in support of the Indian government’s Swachh Bharat Abhiyan.

Apollo Tyres Ltd.

Apollo Tyres Ltd contributes to the ‘Swachh Bharat Abhiyan’ with various projects on solid waste management and safe sanitation like Clean My Transport Nagar, Clean My Village, Sanitation Management and End of Life Tyre Playgrounds. Sustaining the environment is an important focus area of Apollo. The major aim of this initiative is to raise people’s awareness and provide a better environment.

The National Bank for Agriculture and Rural Development (Nabard) on October 2, 2020 said it has disbursed Rs 12,298 crore so far under the Swachh Bharat Mission-Gramin (SBM-G) for construction of 3.29 crore household toilets. To mark the 150th birth anniversary of Mahatma Gandhi, the development finance institution launched a nationwide sanitation literacy campaign. The campaign was aimed at creating awareness among rural populace towards adopting good hygiene and sanitation practices


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